1. Click the Campaigns tab.
2. Choose a campaign.
3. Once you are on the Campaign Details page, click the Campaign Settings button or drop-down located in the upper right-hand corner (above the graph). You will have the option to:
1. Review all of your campaign settings.
2. Edit the general information associated with this campaign.
3. Change the tactic settings associated with this campaign.
4. Change the geo-targeting preferences associated with this campaign.
5. Delete this campaign.
4. Select the change to the campaign setting that you would like to perform. Each of the functions are described below.






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Review Campaign Settings

1. To review all of your campaign settings, click on the Campaign Settings button (not the drop-down arrow).
2. Here, you will be able to review and edit your general information, geo-targeting preferences and tactic settings, as well as delete your campaign.






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Edit General Information

On the General Information page, you can:

• Change the campaign name and description.
• Turn the campaign status “on” or “off.”
• Add or remove the campaign from your watch list (to learn more, please read the Top List and Watched List article).






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Edit Budget and Schedule

You have the option of changing the daily spending limit and scheduling of your campaign.

• You have the option to specify the maximum¹ you would like to spend on your campaign each day. You can also get an estimate of how many daily impressions and clicks you can expect to receive for that budget by clicking the Estimate button. You will also get an estimate of how many impressions and clicks you will miss for that spending limit level. Please remember that these are estimates only and are not guarantees.
• You can also schedule a start date and end date for your campaign. You can specify no end date if this is an ongoing campaign.
• Once you are satisfied with your campaign budget and schedule, click the "Save Changes" button.






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Edit Geo-Targeting Criteria

On the Geo-Targeting page, you can edit your geo-targeting criteria for this campaign. Geo-targeting allows you to target your ads to potential customers located or interested in particular geographic areas within the market selected for your account.² For example, if your business sells real estate within the state of California and you select California as a geo-targeted region, your ads may be shown to potential customers located in California who search on your keywords, as well as to search users who may be located outside of California but enter search terms that contain your keyword and the geo-modifier “California.”

To edit your geo-targeting criteria:

• Select “Entire Market” if you would like traffic from across the country or multi-country region in which you are advertising.
• Select “Specific Regions” if you would like to specify a specific geographic region from which you would like to receive traffic. You will have the option to target by state or city and surrounding area, also known as designated market area (DMA®) in the U.S.³ Once you select an option, a list of areas will be generated along with a map.
• Select the areas you would like to receive traffic from and click the "Save Changes" button.






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Change Tactic Settings

On the Campaign Tactic Settings page, you can:

• Turn Sponsored Search “on” or “off” for this campaign.
• Select the Advanced or Standard match type for your campaign.
• Turn Content Match “on” or “off” for this campaign.






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Delete Campaign

Clicking “Delete” will delete the campaign. To confirm deletion of the campaign, click “Submit.” Please note that once a campaign is deleted, it cannot be restored.

If you choose to delete a campaign, you will still have access to that campaign’s historical performance data.

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¹ Please note that you may be charged up to 10% above your monthly spend cap. Charges exceeding 10% of the account daily spending limit may be eligible for a refund.
² Please note that geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.
³ DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc., all rights reserved.