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Can I see which of my keywords generate the most clicks and conversions?

Yes. The Keyword Performance Report provides analytics data (impressions, clicks, conversions, and more) for keywords across your entire account. You can also view analytics data for an ad group level on the Ad Group details page.

To view keyword data:

  • Click the Campaigns tab.
  • Click a campaign name.
  • Click an ad group name. The Ad Group details page opens.

Note: Your web site needs to be tagged to view analytics related to conversions (such as number of conversions and cost per acquisition) and revenue, such as ROAS (return on ad spend).

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