To determine how much to bid, estimate the following factors:

• Your maximum budget required to acquire one new customer (cost per acquisition)
• Number of visitors who convert into customers (conversion rate)

To help calculate your bid, multiply your cost per acquisition by the conversion rate. For example, if your cost per acquisition is $20 and your conversion rate is 1.5%, consider a bid of $0.30.

Learn how to set single or multiple keyword bids.