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Yahoo! Search Marketing Help
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Sponsored Search
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Frequently Asked Questions
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Account Structure
Account
What is the Sponsored Search account structure? Where can I find Sponsored Search reports for my account prior to the upgrade?
Campaigns
What is a campaign? How is a campaign structured? How should I set up my campaigns? How do I create a new campaign? How many campaigns can I create? Will my campaign start working immediately after being created? How do I target my campaign to a certain geographic area? Can I move campaigns between accounts? How do I view my campaigns’ details? What is Watch List Status? How do I add my campaign to the Watch List? What are Tactic settings? How do I set or edit my campaign tactics? Where can I see my campaign information? How do I download data from my campaigns? How do I set a daily budget for my campaign? How do I schedule a start date and end date for my campaign? How do I restart a campaign that has ended? What time zone is the campaign scheduling based on? How do I change the name of my campaign? What is Ad Optimization? Will Yahoo! optimize my campaign for me? What is Campaign Optimization? How do I turn Ad Optimization on or off? How do I edit the geo-targeting settings for my campaign? How do I change my Campaign Settings? What do the charts in the individual campaign summary pages mean? How do I set my campaign budget? How do I pause or resume a campaign? How do I delete a campaign?
Ad Groups
What is an Ad Group? How do I create a new Ad Group? How do I duplicate an ad Group? How many ad groups can I have in a campaign? What is a Watch List? Does the name of my ad group influence ad placement? What is a Default Bid? What is a custom bid? What is the Optimize Ad Display feature? How do I move my Ad Groups from one campaign to the other? How many keywords and ads can I have per Ad Group? How do I add or delete new keywords in my Ad Group? How do I add, modify or delete ads in my Ad Group? How do I download an Ad Group summary? How do I change the bid associated with my Ad Group? How do I turn my Ad Group on or off? How do I delete an Ad Group?
Keywords
What are keywords? How can I view details about my keyword’s performance? Does capitalization factor into keywords? How do I add keywords? How or where can I find keywords that relate to my business? Where can I find keyword suggestions? Are keyword suggestions already editorially approved? Can I use keywords or phrases that include brand names? Are keywords case-sensitive? Where can I find steps to create a keyword list? Why is it important to use keywords that are relevant to an ad? How do I build a more effective keyword list? Should I submit plural versions of my keywords or does your system automatically match me to them? Can I generate keywords from a webpage URL? Do you check my whole site or just that particular destination page? How many keywords can I use per ad group? How do I check the editorial status of a keyword I have submitted? How long will it be before my keywords go live? Do all keywords have to have an ad associated with them? Should I add as many keywords as possible as long as they are relevant? If I use the same keywords in different ad groups or campaigns, will my ads be competing with each other in search results? Can I get traffic estimates for my keywords? What is the minimum bid for keywords? How much should I bid on my keyword to attain a high position in search results? How much should I bid per keyword? Can I bid on misspelled keywords? How can I monitor the performance of my keywords? Can I see which of my keywords generate the most clicks and conversions? Is my quality index score based partially on the keywords that I select for an ad group? Can ineffective keywords affect my ad’s quality index score? Will ads that are in separate ad groups compete with one another if they have the same keywords? Can I put the same keyword in more than one ad group? Can I use the same keyword with different match types in the same ad group? Can I edit a group of keywords at the same time? How do I edit my keywords? How do I delete keywords?
Ads
What is an Ad? How do I create an Ad? How do I view the ads that I have created? How do I make my ad specific enough for all my keywords? What is Insert Keywords? How can I use this feature? What is a Description? What is the Display Rate? What is the difference between a Short Description and a Long Description? Do I need both? Which of Yahoo!'s distribution partners display long ad descriptions? What’s the difference between a Destination URL and a Display URL? How do I edit Ads? Can I use the dynamic keyword insertion in my destination URL? How do I remove Ads?
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