During the process of creating a campaign or adding an ad group to a campaign, you'll be selecting keywords for your Mobile Sponsored Search ad group. You can simply add the keywords, and later set custom options for all or some of them. But if you have many keywords, it may be more efficient to specify custom settings while selecting the keywords.

• About Custom Keyword Settings
• Entering Custom Settings
• Examples: Custom Keyword Settings

You can specify custom keyword settings in the Selected Keywords panel on the Choose Keyword page. You can include the following custom settings for each keyword:

1. Custom bid. You can specify a custom bid that overrides the default ad group bid.
2. Custom URL. Enter the Internet address to be used as the destination URL for this keyword.
3. Alternate text. If the title and description of the ad uses the Insert Keyword feature, the alternate text - not keyword – is inserted in the ad.

For more information about each of these settings, see Keyword Details.

To enter a keyword with custom settings, enter a continuous text string in the Selected Keywords panel on the Choose Keyword page. Use this format for the text string:

keyword**custom bid**custom URL**alternate text

Example: All settings specified

Here's a sample text string specifying all custom keyword settings:

hawaii trip**1.75**http://travel.yahoo.com**trips to Hawaii

Example: All but one setting specified

If you omit a setting, be sure to include the asterisks that would normally precede and follow the setting – without intervening spaces. In this example all keyword settings are defined, except the custom bid:

hawaii trip****http://travel.yahoo.com**trips to Hawaii

The default bid will be used for this keyword. Notice that **** indicates the location for the custom bid and that no spaces are used between asterisks.

Example: Two settings omitted

If you omit two settings, be sure to include the asterisks that would normally precede and follow each setting – without intervening spaces. In this example, there's no custom bid or URL for this keyword, but alternate text is defined and the advanced match type is set to On (Y).

hawaii trip******trips to Hawaii

In this case, six asterisks – without intervening spaces - indicate the omission of two consecutive settings.

Example: One setting specified

In this example only the custom bid is set. The omission of the other settings is indicated by six asterisks – without intervening spaces.

car**0.85*****

Example: Omitted ** at end

If you omit settings that are the last in the text string you don't need to include asterisks to indicate the omission. This text string sets only the custom bid. But because all settings after the custom bid are omitted, you don't need to include **.

car**0.85