Use the Choose Keywords page to specify keywords for your ad. You'll see the Choose Keywords page as you go through the process of creating a campaign or adding an ad to a campaign for your Mobile Sponsored Search account.

We can help you by suggesting keywords. You can also add custom keyword settings for each keyword. (If you don't add custom settings now, you can select them later in the Keywords Details page.) However you specify your keywords, make sure they comply with Mobile Sponsored Search Editorial Guidelines.

• Quick Summary
• Opening the Choose Keywords Page
• Getting Related Keywords
• Entering Keywords
• Specifying Custom Keyword Settings

To complete this step:

1. Open the Choose Keywords page.
2. Do either - or any combination - of the following:
• Get related keywords. Use the Find Keywords panel to get possible related keywords for the products and services you are promoting.
• Type or paste keywords. If you already know the keywords you want to use for this ad group, type them directly into the text box in the Selected Keywords panel. You can enter keywords with or without custom settings. If your keywords are listed in a separate on-line document, copy the keywords - with or without custom settings - and paste them into the text box in the Selected Keywords panel.
3. (Optional) Specify custom settings for the keywords in the Selected Keywords panel. You can enter custom keyword settings now, or add or change them later in the Keyword Details page. See Adding Custom Keyword Settings for details.

To open the Choose Keywords page:

Note: If you have more than one account, select the account from the dropdown list.

1. Click the Campaigns tab. The Campaigns page opens.
2. Click Create Campaign. The Create a Campaign page opens.
3. Click the Get Started button and follow the onscreen steps to create a Campaign and Ad Group name.
4. Click the Next Choose Keywords button. The Choose Keywords page opens.

Use the Find Keywords panel to get possible keywords that relate to the products and services you want to promote. We'll provide you with keywords that may be relevant, based on the words you use to describe your products and services and your lists of included and excluded terms.

To get keyword suggestions:

1. After navigating to the Choose Keywords page, look at the Find Keywords panel on the left side of the page.
2. Enter keywords in the first field, words that describe your products and services. Enter at least one word or phrase. Put each word or phrase on a separate line. Once you've entered keywords in the first Find Keywords field, you can continue on to fill in some of the other fields in the Find Keywords panel, as described below.
3. Click Get Keywords. The left panel redisplays a list of related keywords.
4. In the Choose Your Keywords panel, click the checkbox for each keyword you want for this ad group, and then click Add Keywords. The keywords you selected now appear in the Selected Keywords list in the right panel.
5. (Optional) To get additional related keywords, click Refine This List. The Refine Keyword List dialog box displays, providing the current list of related keywords.
• Click the Reject box for keywords that are not relevant for your business, or that you don't want us to use as related keywords in this step.
• Click the Include box for keywords that are relevant to your business.
6. To see how many keywords you've added so far, look at the Keywords Entered counter just above the Selected Keywords field.

You can enter keywords directly in the Selected Keywords panel by typing or pasting them into the text box. In either case, be sure that each keyword is no longer than 100 characters and that you enter each keyword on a separate line, without commas, semicolons, or other punctuation. You may include up to 500 keywords in this panel. To see how many keywords you've already added, look at the Keywords Entered counter just above the field.

Regardless of how you select keywords, you can add custom settings for some or all keywords in the Selected Keywords panel. You can include the following custom settings for each keyword:

• Custom bid
• Alternate text