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Mobile Sponsored Search
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Mobile Sponsored Search Frequently Asked Questions
General
Why should I add mobile to my advertising mix? Why is mobile search important? Why Yahoo! Mobile? What is Yahoo! Mobile Sponsored Search? Why Yahoo! Mobile Sponsored Search?
Questions for Existing Advertisers
Do I have to be a Sponsored Search advertiser to advertise with Mobile Sponsored Search? I am an existing Yahoo! Search Marketing advertiser. Why can't I manage my Mobile Sponsored Search campaigns in the same account as my other Sponsored Search advertising? I am a Sponsored Search existing advertiser. Can I use the same user name and password? Do I have to log into Mobile Sponsored Search and Sponsored Search at separate interfaces? I am a Sponsored Search existing advertiser. How do I log in to my account? Will my web Sponsored Search ads appear in Mobile Sponsored Search results? Is there a way to automatically move or copy my existing web Sponsored Search campaigns, ad groups and keywords to Mobile Sponsored Search? Will Yahoo! Mobile Sponsored Search charges appear in my web Sponsored Search charges? What is different about mobile Sponsored Search, in contrast to Sponsored Search?
New to Mobile Advertisers and Prospects
How do I sign up? How much traffic will I get from Mobile Sponsored Search? How much does it cost? Is there a minimum spending requirement or any other spending obligation? Where can my ads appear? How will my ads appear on mobile search pages? What is a mobile sponsored search ad? What if I don't have a mobile site? What if I don't have a web site? What is a mobile landing page? What is a mobile landing page logo? What is a carrier? What is carrier targeting? Is ad testing available?
Campaign Management Basics
Can I manage campaigns on the mobile phone? How long does it take for my ad to be live? What are the editorial guidelines?
Mobile Sponsored Search Reporting
How do I measure the performance of my mobile Sponsored Search account? What kind of reporting is available for Yahoo! Mobile Sponsored Search? Do the Mobile Sponsored Search reports show which carriers my clicks came from?
Mobile Sponsored Search Helpful Resources
Where is the online Help Center for Mobile Sponsored Search? If I have any questions about Mobile Sponsored Search, who do I call?
Additional Questions
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