Webinars

We recently ran a series of interactive webinars via Webex to help advertisers learn about the new Sponsored Search and to get the most out of their online campaigns. You may view these archived webinars below. Please be patient as they make take some time to load.

Archived Webinars

Introduction to the new Sponsored Search - this archived webinar provides an in-depth overview of the account upgrade process and the enhanced account interface.

Understanding the New Ranking Model - this archived webinar provides a comprehensive explanation of our new ad ranking model, factors that influence ad quality and tips to improve your quality index and overall ranking.

Education Series 1: Introduction to new Sponsored Search - this archived webinar provides a basic explanation of our Sponsored Search product, including defining key terms and concepts, an overview of the campaign structure and a step-by-step creation of a new campaign.

Education Series 2 - Overview of new Features - this archived webinar is broken up into two sections. The first part provides a contextual explanation of key features such as ad testing, geo-targeting, import campaign, tracking URLs and analytics. The second part provides an instructional walk-through of where and how to manage each feature in the live interface.

Education Series 3 - Improve Your Campaigns – this archived webinar provides details, tips and best practices to help generate more traffic and sales. Topics covered include campaign setup recommendation, effective ad writing, adding more keywords, bidding strategies, tracking and measuring including tracking URLs and analytics.