With Sponsored Search, you create ads that appear in search results.

• Target your ads to potential customers who are searching for what you offer.
• Get targeted leads for your business.
• Get more traffic by opting into the Advanced match type.

Benefits

• Put your business on Yahoo!, the most popular destination on the Web.
• Yahoo! offers you a great opportunity to connect with our audience.
• You pay only when your ad is clicked — as little as £0.05 for each click.
• We offer numerous tools and features that can help you manage your advertising campaigns.

1. For example, if you own a company called Electronics Planet that sells products on its web site.
2. You bid on keywords related to your products, such as “DVD Player.”
3. When a potential customer types in the keyword “DVD Player” on Yahoo! or one of our partner sites in our distribution network, your ad may appear in the search results (see image below).
4. You pay only when your ad is clicked.

Example ad

DVD Players from Electronics Planet
Top brand names on home and portable DVD players and accessories.
www.electronics-planet.com

To learn more, please visit the How Sponsored Search Works tutorial.

¹The minimum bid for each click is variable and starts from £0.05. Please note that as the minimum bid depends on the specific search term, certain keywords will have a minimum bid of £0.05 and others a minimum bid of £0.15. Each account has a £20 minimum monthly spend.
²Site implementations may vary.