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The Administration section gives you access to information such as:

1. Accounts: View and edit your individual account details.
2. Master Account: View your master account details.
3. Master Account Users: Set roles and permissions for individual users that will allow them varying levels of access to the account.
4. Analytics: Copy and paste tags on your site so you can track conversions from your Sponsored Search and Content Match ads.
5. Tracking URLs: Set your tracking URLs “On” so you can analyze the source of clicks to your landing URLs, including the search queries and match type used. This data will be recorded in your web server logs for analysis.