Search Help:  
 
Enter keywords to search help.
Yahoo! Ysm > Search Marketing > Sponsored Search > Understanding the Basics

Overview: Reports

Our Reports tab provides you with performance information for your campaigns as well as financial reports, including statements and billing transactions. Performance Reports summarise campaign activity and the Financial Reports list your billing transactions and invoices for your account.

Benefits

Performance Reports can allow you to:
  • Analyse the performance of your campaigns, ad groups, and keywords, as well as your spending.
  • Generate the most leads, conversions and revenue by helping you identify your most effective:
    • Campaigns
    • Ad Groups
    • Keywords
    • Geographic Locations
    • URLs
Financial Reports provide you with:
  • A financial statement that’s easy to read and understand to help you with your budgeting.
  • A resource to track all of your billing transactions to help you better determine the most effective spend amount.
For your convenience, all reports can be downloaded and sorted to your particular preferences.

How It Works

Reports are managed in the Reports tab. The Reports Navigator menu lists the reports by:
  • Performance Reports
  • Financial Reports
The chart below outlines the Performance Reports that are available to you in the Reports tab:

Performance Report
Summary for Your Selected Date Range.*
Purpose of the Report
Performance Summary
Summarizes your overall account performance.
Identify your campaigns, ad groups and keywords that most effectively generate leads, conversions and revenue.
Ad Performance
Provides performance information of your ads.
Identify the ads that most effectively generate leads, conversions, and revenue.
Daily Performance
Details of your daily campaign performance.
Analyze day by day performance of your campaigns, ad groups and keywords.
Keyword Performance
Shows performance information for your keywords.
Identify the keywords that most effectively generate leads, conversions and revenue.
Performance by Geographic Location
Summarizes account-level performance for your geo-targeted campaigns.
Identify your best performing geographic locations.
Daily Spending Performance
Compares your account daily spend versus its daily spending limit.
Analyze your daily account spend versus account daily spending limit to help you manage your budget.
URL Performance
Lists your URL performance information.
Identify the URLS that most effectively generate conversions and revenue.

* Please note that you select the date range by clicking on one of the calendar icons. The first calendar icon is used to select a specific start and end date. The second calendar lists common date ranges (yesterday, last calendar week, etc.).

The chart below outlines the Financial Reports that are available to you in the Reports tab:

Financial Report
Summary
Purpose of Your Report
Monthly Financial Report
Account invoices, statements and activity reports for prior calendar months, which can be downloaded in PDF and text formats.
View financial statement by month in a user-friendly format.
Billing Transaction Detail
Historical billing transactions based on a selected date range.
Reconcile your billing transactions online.

Email this page   Print this page  

Was this article helpful?

Yes   No

Top Questions

More Help

Copyright © 2008 Yahoo! Hong Kong Limited. All rights reserved.
Privacy Policy - Terms of Use - Advertiser Terms and Conditions - Copyright Notice - Trademark - Patents