To create a new ad group within a campaign, follow these steps:

1. Click the "Campaigns" tab.
2. Choose a campaign.
3. Select “+ Create Ad Group.” To learn about these specific functions, please view the Creating Ad Groups article.

To edit your ad groups, follow these steps:

1. Click the "Campaigns" tab.
2. Choose a campaign.
3. Choose an ad group.
4. Add, edit or delete the keywords and/or ads associated with this ad group, or change status, tactics, match types and bids. To learn more about these specific functions, please view the Editing Ad Groups article.

To delete an ad group or multiple ad groups, follow these steps:

1. Click the "Campaigns" tab.
2. Choose a campaign.
3. Check the box next to the ad group(s) that you would like to delete.
4. Click “Delete.” ¹ Please note that once an ad group is deleted, it cannot be undeleted.
5. Select “Yes” to delete the ad group(s) you’ve chosen.
Notes: The ads in a deleted ad group are not available for display to potential customers. If you choose to delete an ad group, you will still have access to that ad group’s historical performance data.

¹ You may also delete an ad group by clicking the “Ad Group Settings” button located on the Ad Group Details page and then selecting “Delete Ad Group.” To learn more, please read our Changing Ad Group Settings article.