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Frequently Asked Questions
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Account Structure
Accounts
What is the campaign structure?
How should I set up my campaigns?
Campaigns
How is a campaign structured?
How do I create a new campaign?
How many campaigns can I create?
Will my campaign start working immediately after being created?
How do I target my campaign to a certain geographic area?
What is Watch List Status? How do I add my campaign to the Watch List?
How do I view my campaigns’ details?
What is Tactic Setting? How do I set or edit my campaign tactics?
Where can I get information about my campaign?
How do I download data from my campaigns?
How do I set a daily budget for my campaign?
How do I schedule a start date and end date for my campaign?
What time zone is the campaign scheduling based on?
How do I change the name of my campaign?
How do I edit the geo-targeting settings for my campaign?
Will Yahoo! Search Marketing optimise my campaign for me?
What do the charts in the individual campaign summary pages mean?
How do I restart a campaign that has ended?
How do I pause or resume a campaign?
How do I de-activate a campaign?
How do I delete a campaign?
How do I change my Campaign Settings?
How do I set my campaign budget?
How do I turn Ad Optimisation on or off?
What is a Watch List?
How do I add a campaign to my Watch List?
How do I change my campaign’s tactic settings
What is Campaign Optimisation?
What are Tactic Settings?
How should I set up my campaigns?
Can I move campaigns between accounts?
Ad Groups
What is an Ad Group?
How do I create a new Ad Group?
How do I duplicate my existing Ad Group?
What is the Watch List Status feature?
What is a Default Bid? (Only applicable to some advertisers)
What is the Optimise Ad Display feature?
What do the charts in the individual campaign summary pages mean?
How do I move my Ad Groups from one campaign to the other?
How many keywords or ads can I have per Ad Group?
How do I add or delete new keywords in my Ad Group?
How do I add, modify or delete ads in my Ad Group?
How do I download my Ad Group summary?
How do I change the bid associated with my Ad Group?
How do I pause or resume an Ad Group?
How do I turn my Ad Group on or off?
How do I delete an Ad Group?
How many ad groups can I have in a campaign?
Does the name of my ad group influence ad placement?
Keywords
What are keywords?
How do I add keywords?
Where can I get keyword ideas?
What is the Keyword Research Tool? How do I use it?
Are these keyword suggestions by the Keyword Research Tool already editorially approved?
In what situation(s) can I use two or more words as a single keyword?
Are keywords case-sensitive?
What are the steps to create a keyword list?
How do I build a more effective keyword list?
Can I generate keywords from a webpage URL? Do you check my whole site or just that particular destination page?
How do I check the editorial status of a keyword I have submitted? How long will it be before my keywords go live?
How do I edit my keywords?
How can I monitor the performance of my keywords?
Can I get traffic estimates for my keywords?
How much should I bid per keyword?
Can I see which of my keywords generate the most clicks and conversions?
Does capitalisation factor into keywords?
How do I delete keywords?
Will ads that are in separate ad groups compete with one another if they have the same keywords?
How can I view details about my keyword’s performance?
What is the minimum bid for keywords?
Ads
What is an Ad?
How do I create an Ad?
How do I view the ads that are in my account?
How do I make my ad specific enough for all my keywords?
What is Insert Keywords? How can I use this feature?
What is a Description?
What’s the difference between a Destination URL and a Display URL?
How do I edit Ads?
How do I remove Ads?
Which of Yahoo! distribution partners display long ad descriptions?
What is the Display Rate?
Can I use the dynamic keyword insertion in my destination URL?
Top Questions
What is the account upgrade?
When will the upgrade take place?
Will all advertisers be upgraded at the same time?
Is there anything I should do to prepare for the upgrade?
Can I preview my upgraded account?
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