Accounts
Campaigns
How is a campaign structured? How do I create a new campaign? How many campaigns can I create? Will my campaign start working immediately after being created? How do I target my campaign to a certain geographic area? What is Watch List Status? How do I add my campaign to the Watch List? How do I view my campaigns’ details? What is Tactic Setting? How do I set or edit my campaign tactics? Where can I get information about my campaign? How do I download data from my campaigns? How do I set a daily budget for my campaign? How do I schedule a start date and end date for my campaign? What time zone is the campaign scheduling based on? How do I change the name of my campaign? How do I edit the geo-targeting settings for my campaign? Will Yahoo! Search Marketing optimise my campaign for me? What do the charts in the individual campaign summary pages mean? How do I restart a campaign that has ended? How do I pause or resume a campaign? How do I de-activate a campaign? How do I delete a campaign? How do I change my Campaign Settings? How do I set my campaign budget? How do I turn Ad Optimisation on or off? What is a Watch List? How do I add a campaign to my Watch List? How do I change my campaign’s tactic settings What is Campaign Optimisation? What are Tactic Settings? How should I set up my campaigns? Can I move campaigns between accounts?
Ad Groups
What is an Ad Group? How do I create a new Ad Group? How do I duplicate my existing Ad Group? What is the Watch List Status feature? What is a Default Bid? (Only applicable to some advertisers) What is the Optimise Ad Display feature? What do the charts in the individual campaign summary pages mean? How do I move my Ad Groups from one campaign to the other? How many keywords or ads can I have per Ad Group? How do I add or delete new keywords in my Ad Group? How do I add, modify or delete ads in my Ad Group? How do I download my Ad Group summary? How do I change the bid associated with my Ad Group? How do I pause or resume an Ad Group? How do I turn my Ad Group on or off? How do I delete an Ad Group? How many ad groups can I have in a campaign? Does the name of my ad group influence ad placement?
Keywords
What are keywords? How do I add keywords? Where can I get keyword ideas? What is the Keyword Research Tool? How do I use it? Are these keyword suggestions by the Keyword Research Tool already editorially approved? In what situation(s) can I use two or more words as a single keyword? Are keywords case-sensitive? What are the steps to create a keyword list? How do I build a more effective keyword list? Can I generate keywords from a webpage URL? Do you check my whole site or just that particular destination page? How do I check the editorial status of a keyword I have submitted? How long will it be before my keywords go live? How do I edit my keywords? How can I monitor the performance of my keywords? Can I get traffic estimates for my keywords? How much should I bid per keyword? Can I see which of my keywords generate the most clicks and conversions? Does capitalisation factor into keywords? How do I delete keywords? Will ads that are in separate ad groups compete with one another if they have the same keywords? How can I view details about my keyword’s performance? What is the minimum bid for keywords?
Ads
What is an Ad? How do I create an Ad? How do I view the ads that are in my account? How do I make my ad specific enough for all my keywords? What is Insert Keywords? How can I use this feature? What is a Description? What’s the difference between a Destination URL and a Display URL? How do I edit Ads? How do I remove Ads? Which of Yahoo! distribution partners display long ad descriptions? What is the Display Rate? Can I use the dynamic keyword insertion in my destination URL?
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